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What is digital engagement? Like ‘social business’, digital engagement is a phrase typically used quite loosely, sometimes to mean any use of social media by a company organisation, proper by to more specific definitions around how public sector organisations promote participation in policymaking. As Tim Lloyd places it at the beginning of this video interview, “it’s anything and all the pieces that involves a conversation online”.

It entails all the areas below, but isn’t quite covered by any particular person component. It’s positively about customer support (answering questions, dealing with enquiries, providing solutions) however it’s also about inner comms (helping workers undertake new tools for themselves, encouraging professionals to share data with their colleagues and stakeholders). It’s not just a ‘marketing’ thing, for positive: in digital engagement, organisations typically have comparatively little control over the channels and messages being communicated - and done effectively, digital engagement isn’t simply something run by a corporate Communications workforce. That might involve getting them to talk about it, offer you their views or take action in pursuit of a trigger they care about.

This site tries for instance this by way of examples, and supply some templates and samples of the type of strategy and process that’s more likely to be helpful when embedding this manner of speaking online in a public sector organisation. 6 Responses to what is digital engagement? 2. Pingback: Digital Engagement: It’s More Crucial Now Than Ever! 4. Pingback: How does a digital engagement technique work for Sport of Thrones?

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